| Duration: 898 minutes

In this episode from the ProjectUX vault we take a look at the User Experience of startup LawBooth, breaking down their information architecture, interaction design, accessibility, branding, and more. Our UXperts give actionable feedback on:

(3:10) Walking users through the journey of finding an attorney for the first time.
(4:01) Branding should build trust. Users looking for legal help want credibility, not cartoon characters.
(7:48) Using empathy and good visual design to give users what they need right away.
(9:58) Simplifying filtering options so users aren't looking at too much information at once.
(12:07) Branding should build understanding. Craft a name and logo that clearly communicates what you're about.

Watch the follow-up interview here: https://youtu.be/LvfLfa5T38I Support us on Patreon: https://www.patreon.com/projectux
Featuring UXperts Sean Baxter - https://www.linkedin.com/in/baxtervision
Kit Seeborg - https://www.linkedin.com/in/kitseeborg)
Rich Warnaka - https://www.linkedin.com/in/richwarnaka
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