| Duration: 731 minutes

This week on Inside the Big Design Studio, we get a grounded perspective on the highly regulated and misunderstood cannabis industry. Mike Vaughn is a UX Professional and Digital Customer Experience Lead at Lucky Turtle, a Colorado-based cannabis extraction company. We caught up with Mike after his well-attended talk at Big Design to learn about the role of UX in an industry projected to be worth $50 billion by 2026. Mike shares insights on: - Cannabis history, misconceptions, and health benefits of CBD - Redesigning Lucky Turtle's digital experience to match its message - Weaving together research insights from customers and "budtenders" at 19 dispensaries - How he got into the industry, and why he thinks UX designers should educate themselves about it now Please let us know what you think in the comments about this video and anything UX related. Produced Rob Andrews & Teresa Nguyen Edited by Stanley Joseph http://projectux.tv http://bigdesignevents.com http://twitter.com/projectuxtv